About Us

Welcome to Badger and Boujee!

At Badger and Boujee, we're more than just a clothing company – we're a celebration of the vibrant culture and sports enthusiasm that defines the University of Wisconsin-Madison. Founded by Bree and Dan, two newcomers to Madison who were instantly captivated by the spirit of Wisconsin sports, our brand is a testament to our creativity and passion for crafting unique, game day-inspired apparel that you won't find anywhere else.

Bree, a full-time fashion designer, brings her expertise and eye for style to every piece we create. Meanwhile, Dan, a digital marketing executive, ensures that our brand resonates with the digital-savvy generation. This partnership was a natural fit, fueled by our shared love for Wisconsin sports and the desire to bring something truly special to our fellow Badgers.

Our journey with Wisconsin sports runs deep – you can spot us in Section DD during football season, Section 201 for basketball, and Section 123 for hockey. We're proud season ticket holders who wouldn't miss a home game for the world. Our connection to the university and its athletes is something we hold close to our hearts.

One of our core missions at Badger and Boujee is to support women's sports at the University of Wisconsin. While men's jerseys and athlete apparel abound, women's options are often limited. We aim to change that by offering a diverse range of clothing that celebrates both male and female athletes. We're committed to championing equality in sports and ensuring that every Badger fan can proudly wear their team's colors.

But it doesn't stop there. We believe in giving back to our community, our school, and the talented student-athletes who inspire us. That's why we're dedicated to creating clothing lines that directly benefit these causes and offering marketing and design opportunities to current students. Together, we can strengthen the bond between the university, its fans, and the athletes who make game days unforgettable.

So, join us in celebrating the Badgers and embracing the Boujee spirit. Together, we'll create unforgettable moments, support our athletes, and make Wisconsin game days even more exceptional. Welcome to the Badger and Boujee family!